We are your international outbound supply chain partner.

Market Expansion – invisible, for SEO purposes only

We deliver solutions for China and selected key markets.  We take products, brands, technologies, services and raw materials to market, build brand reputation, and accelerate sales & market share.

End-to-End Market Expansion Solutions

Axis Group End-to-End Market Expansion Solutions

We work with producers, principals and brand owners to access high-growth markets – and a key focus is on the burgeoning China market with its USD13 trillion economy, USD2 trillion in imports and standout GDP growth rate.

China’s social, economic, consumer and industrial transformation presents market opportunities for products and brands from around the world. But language, culture, business protocols, distance and cost present barriers to success. That is where Axis Group steps in – our solutions are truly integrated and span the entire international value chain from producer to final customer.

Characteristics of our Market Expansion Solutions

  • Our approach is always fit for purpose and flexible and we adopt different business models in order to suit the context and our clients
  • In some cases we build a comprehensive and dedicated end-to-end infrastructure to meet the needs of a full Route-to Market trading model including on-the-ground brand development, sales force deployment, demand generation, sales and order management, inventory management, logistics, operations and collections
  • We also work on a project basis to bring products and brands to consumers in a buy-sell configuration or a partner model
  • We work across industries and product areas where we have an advantage and where we can make impact

Credentials and Capabilities

  • Extensive networks with principals, brand owners and producers in South Africa, Africa and selected key international markets
  • Deep China knowledge, experience and the ability to connect with customers in their own language, context and model
  • Focused product and sector knowledge in the categories, products and brands that we touch
  • Significant and committed on-the-ground footprint in China, multi-disciplinary skills and operational capacity
  • Relevant trading licenses, warehouse infrastructure and logistics partners to manage seamless implementation and operations


  • Agri and agri-processing and related and adjacent products and brands
  • Metals, minerals and other resources
  • High-end manufactures
  • Niche technologies and selected services

Our Market Expansion Solutions

  • Market Insight, Planning & Decision Support
  • Marketing & Brand Management
  • Business Development & Sales
  • On-the-ground Support & Execution

Global Markets. Connected

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