We grow brand, BD capacity and acquire clients in new markets that significantly impact revenue.
We work with our clients, brand owners and principals and then leverage our presence, teams, networks and experience to develop leads, opportunities and sales.
China’s competitive nature necessitate a systematic and disciplined business development and sales approach. Sales force effectiveness is another key requirement for success in China. Axis Group’s on-the-ground is about reaching the channels, partners and customers in the chosen sectors that we serve.
Key elements of our marketing and brand management support:
- Client/partner engagement strategy
- Route-to-market and channel partners management
- Lead development to opportunity management
- Sales management including pursuit management / final pursuit; first client acquisition
- Negotiation, contracting and order management
- Proposal management
- Ongoing client and/or distributor relationship management (CRM)