Axis Group Launches New Endorser Logo
Axis Group International, an Imperial company, is delighted to announce an exciting development in our brand transition journey.
Following DP World’s acquisition of Imperial, we have commenced our brand transition journey to the DP World brand. This transition began with the adoption of an endorser logo for Imperial – “Imperial – a DP World Company” – across the group’s digital assets. Taking this step was crucial to maintaining business continuity for both our internal and external stakeholders, while leveraging the DP World brand, capabilities, footprint, and skillsets.
Axis Group will be transitioning our brand accordingly and will now adopt an endorser logo – “Axis Group – a DP World Company” – across our digital assets.
Our new endorser logo is a symbol of our commitment to delivering exceptional service to our customers and expanding the value we provide as a part of the DP World family. The design reflects our collaborative approach towards providing integrated, end-to-end solutions to our clients.
Becoming part of DP World is an exciting next step for our business. This change will ensure we continue to provide excellent service to our clients while expanding the value offering.