Spectacular South Africa China Roadshow 2022
|Date:||29 August – 7 September 2022|
|Cities:||Guangzhou, Qingdao and Shanghai (Chengdu, Xiamen TBC)|
Axis Group International is proud to represent premier South African wine and spirits brand, KWV, at the Spectacular South Africa China Roadshow.
Organised by Wines of South Africa (WOSA), the roadshow will cover five cities and feature 25 producers from all over South Africa. The events will be held at 5-star hotels and will include an on-site masterclass with one of China’s local Masters of Wine to encourage trade professionals to interact directly with wineries/importers. There will also be a trade tasting where 200-300 trade and media representatives are expected to attend.
The roadshow dates and locations are as follows:
|29 August||Westin||Guangzhou, Guangdong|
|5 September||Westin||Qingdao, Shandong|
|7 September||W Hotel||Shanghai|
The Shanghai segment will be followed by the Spectacular South Africa Business Forum and Braai, which will be held on September 8 at the Radisson Collection Hotel, Xing Guo Shanghai. The event will be attended by the Chinese and South African business and diplomatic communities, with South African Ambassador Siyabonga Cwele expected to open with a keynote speech.
WOSA is a not-for-profit industry organization responsible for export promotions of South African wine in key international markets.