Sales Executive, Wine and Spirits

By April 1, 2021July 8th, 2022No Comments
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If you are interested in joining a dynamic, multi-cultural environment where you can make a difference by sharing your skills, experience and commitment to excellence, please send your CV to
Position: . Sales Executive, Wine and Spirits
Type: . Full-time
Reports to: . Manager
Work location: . Beijing or Chengdu

At Axis Group International, we are all about bridging markets and making the world more accessible to everyone. Our Market Expansion business is a fast-paced, multinational and entrepreneurial environment where enthusiasm for the job (and the brands we represent!), resourcefulness and teamwork make all the difference.

As a Sales Executive, s/he will be representing a leading Wine and Spirits Company from South Africa, with more than 100 years of history, covering award-winning range of wines and spirits (brandies, cream liqueur, gin).

The ideal candidate for this position is a highly networked, results-oriented individual with strong business acumen, who is passionate about wines and spirits, and developing foreign brands in China. S/he understands the importance of respecting and supporting a coherent brand/channel/pricing strategy in market, and works with the brand owners, team and clients to ensure strong, sustainable business growth.


  • Assists in the formulation of business/sales strategies and action plans
  • Ensures sales targets and plans are translated into operation; achieve sales revenue, profit and/or expense objectives in overall categories
  • Assist in analysing sales data for the purpose of formulating strategic sales and marketing plans
  • Maintains close business relationships and vigilance to identify new business development opportunities, logical product extensions, and improvement/conversions based on customer interaction and industry research; as well as identify additional opportunities and threats to commercial objectives
  • Develops and grows key accounts and distributors in off-trade and on-trade channels
  • Manages, motivates and educates distributors on the portfolio to drive sales and deepen market penetration
  • Holds distribution partners accountable by developing appropriate tracking mechanisms against key commercial metrics
  • Reviews and manages the distributors’ inventory levels to maintain distribution
  • Works closely with marketing team in developing and executing campaigns (marketing collaterals, advertising, corporate communications, trade shows/associations, product/service promotions)
  • Supports the development and execution of in-store visibility, product placement, pricing, range and promotional activity, as needed
  • Cooperates with cross functional teams – marketing, finance, import, logistics, and other relevant functions


  • Over 5 years of wine and spirits sales experience in China; experience working for well-known, top-tier international wine and spirits brands in China is highly preferred
  • In-depth knowledge of wine, spirits and other relevant categories; as well as expertise in various route-to-market and channel developments
  • Willingness/commitment to work for new brands in China in terms of sales and brand building
  • Ethical, proven tracking record of good professional reputation
  • Doer and results-oriented
  • Excellent proficiency in Chinese and English, both verbal and written
  • Bachelor’s degree or above in Business or equivalent discipline

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