Careers

Marketing Manager

By April 1, 2021November 11th, 2022No Comments
axis group careers

Careers

Position: . Marketing Manager
Type: . Full-time
Reports to: . Director
Work location: . Flexible

Axis Group International (an Imperial Company) provides market access solutions for clients that compete in complex international markets. Our deep capabilities, expertise and commitment translate into business performance and profitability. Axis Group specialises in delivering understanding, deep connections and market access that drives business growth in a rapidly changing world, where complexity and integrated global value chains necessitate sophisticated solutions that drive down cost and risk in inbound supply chains, enhance international revenue growth and manage cross-border complexities. Axis Group is part of Imperial, a leading international market access, logistics and supply chain solution provider. Imperial is part of DP World, a global leader in ports, logistics, economic zones, and marine services.

For more about Axis Group, please visit www.axisgroupinternational.com.
For more details about Imperial, our parent company, please visit www.imperiallogistics.com.
For more details about DP World, please visit www.dpworld.com

At Axis Group International, we are all about bridging markets and making the world more accessible to everyone. Our business is a fast-paced, multinational and entrepreneurial environment where enthusiasm for the job, resourcefulness, attention to detail and teamwork make all the difference. The ideal candidate for this position is a digital-savvy and creative individual with a good eye for detail and a global mindset, who is passionate about content creation, social media, data, and visual aesthetics, while also possessing strong coordination and organization skills. S/he is a highly motivated and results-oriented professional who thrives on challenges and making a difference in the company.

Responsibilities

  • Marketing Strategy (15%)
    • Develop and execute a robust, comprehensive company marketing plan which meet business targets and is aligned with parent company principles and guidelines
    • Spearhead, execute, evaluate and track various marketing campaigns to heighten lead/sales generation and improve the company’s brand equity
    • Provide creative leadership in developing the company’s online presence, marketing collaterals and business development tools
    • Perform regular competitor audits
    • Track and anticipate industry best practice marketing activities to evaluate, develop and execute relevant campaigns
    • Identify relevant markets’ trends, growth opportunities and risks
  • Online Presence and Social Media (30%)
    • Manage and update the company’s website, ensuring relevant events, news and articles are kept up to date
    • Drive and develop content for the company’s social media platforms (LinkedIn, Twitter, Weibo, Weixin, etc.)
    • Coordinate with the different business units to provide social media updates
    • Engage with the company’s social media community
  • Content Development (20%)
    • Manage the company’s in-house publications, articles, and external publication contributions
    • Develop original content for the company website, internal and external publications with the analysts as needed
    • Ensure robust copyediting on all materials
    • Ensure translation is done for relevant publications if required (English to Chinese, Chinese to English)
  • Corporate Identity (10%)
    • Ensure proper usage of logos and other company VIs across the board
    • Work with various departments on consistent and effective messaging of external documents and promotional materials to support marketing activities
    • Ensure relevant collaterals and materials receive parent company sign off
    • Manage the production of marketing materials such as capability statements, brochures, flyers, advertisements, business cards, stationaries, corporate gifts, etc.
    • Manage the print production process and ensure printing service provider adheres to proper quality standards
    • Manage the collaterals availability and usage in all offices and event locations
  • Events Management and Coordination (10%)
    • Plan, coordinate and execute multi-region, business development events
    • Ensure events to be attended, sponsored, or hosted are aligned with company’s business targets
    • Develop and manage the implementation of a comprehensive event calendar with centralized tracking of all events (hosted by the company, attended by the company, tracked by the company)
  • Network Management and Project Support (15%)
    • Keep up-to-date and manage the company’s CRM database and distribution lists
    • Manage external agencies and vendors as needed
    • Assist in the various businesses’ projects, especially those that require marketing support for external clients

Requirements

  • 8+ years of marketing experience with proven track record in developing and driving business development campaigns for B2B companies; experience with international procurement, market expansion and/or advisory companies a strong advantage
  • Bachelor’s degree or above in marketing, communications, advertising, or related major
  • Proficient in relevant social media (LinkedIn, Twitter); knowledge of WeChat and Weibo an advantage
  • Robust Microsoft Office suite skills (Word, PowerPoint, Excel)
  • Experienced in website backend management, specifically WordPress
  • Proficient with design and print software such as Photoshop, Illustrator, and InDesign an advantage
  • Knowledge of print production and processes an advantage
  • High standards of quality and attention to detail
  • Strong project management and coordination skills
  • Proven ability to work in a fast-paced, dynamic, and deadline-oriented environment
  • Skillful in leveraging available resources to meet business objectives with minimum cost
  • Energetic, proactive, highly motivated with an individual capacity for creative flair
  • Versatile, ability to multitask, balanced world view
  • Proven ability to work remotely with staff and management from diverse cultures and backgrounds to provide necessary marketing support
  • Very strong business English language skills

If you are interested in joining a dynamic, multi-cultural environment where you can make a difference by sharing your skills, experience, and commitment to excellence, please send your CV to careers@axisgroup-international.com


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