Marketing Manager

By April 1, 2021July 8th, 2022No Comments
axis group careers


If you are interested in joining a dynamic, multi-cultural environment where you can make a difference by sharing your skills, experience and commitment to excellence, please send your CV to
Position: . Marketing Manager
Type: . Full-time
Reports to: . Director
Work location: . Flexible

Marketing Manager. At Axis Group International, we are all about bridging markets and making the world more accessible to everyone. Our business is a fast-paced, multinational and entrepreneurial environment where enthusiasm for the job, resourcefulness, attention to detail and teamwork make all the difference. The ideal candidate for this position is a digital-savvy and creative individual with a good eye for detail and a global mindset, who is passionate about content creation, social media, data, and continuous learning, while also possessing strong coordination and organization skills. S/he is a highly motivated and results-oriented professional who thrives on challenges and making a difference in the company.

Marketing Manager Responsibilities

Marketing Strategy (15%) 

  • Develop and execute a robust, comprehensive company marketing plan which meet business targets and is aligned with parent company principles and guidelines
  • Spearhead, execute, evaluate and track various marketing campaigns to heighten lead/sales generation and improve the company’s brand equity
  • Provide creative leadership in developing the company’s online presence, marketing collaterals and business development tools
  • Perform regular competitor audits
  • Track and anticipate industry best practice marketing activities to evaluate, develop and execute relevant campaigns
  • Identify relevant markets’ trends, growth opportunities and risks

Content Development (20%) 

  • Manage the company’s in-house publications, articles, and external publication contributions
  • Develop original content for the company website, internal and external publications with the analysts as needed
  • Ensure robust copyediting on all materials
  • Ensure translation is done for relevant publications if required (English to Chinese, Chinese to English)

Online Presence and Social Media (20%) 

  • Manage and update the company’s website, ensuring relevant events, news and articles are kept up to date
  • Drive and develop content for the company’s social media platforms (LinkedIn, Twitter, Weibo, Weixin, etc.)
  • Coordinate with the different business units to provide social media updates
  • Engage with the company’s social media community

Events Management and Coordination (15%) 

  • Plan, coordinate and execute multi-region, business development events
  • Ensure events to be attended, sponsored, or hosted are aligned with company’s business targets
  • Develop and manage the implementation of a comprehensive event calendar with centralized tracking of all events (hosted by the company, attended by the company, tracked by the company)

Corporate Identity (10%) 

  • Ensure proper usage of logos and other company VIs across the board
  • Work with various departments on consistent and effective messaging of external documents and promotional materials to support marketing activities
  • Manage the production of marketing materials such as capability statements, brochures, flyers, advertisements, business cards, stationaries, corporate gifts, etc.
  • Manage the print production process and ensure printing service provider adheres to proper quality standards
  • Manage the collaterals availability and usage in all offices and event locations

Network Management and Communications (10%) 

  • Keep up-to-date and manage the company’s CRM database and distribution lists
  • Manage external agencies and vendors as needed

Sales Support (10%) 

  • Assist in the various businesses’ projects, especially those that require marketing support for external clients
  • Facilitate the development and management of business proposals

Marketing Manager Requirements

  • 8+ years of marketing experience with proven track record in developing and driving business development campaigns for B2B companies; experience with international procurement, market expansion and/or advisory companies a strong advantage
  • Bachelor’s degree or above in marketing, communications, advertising, or related major
  • Proficient in relevant social media (LinkedIn, Twitter); knowledge of WeChat and Weibo an advantage
  • Robust Microsoft Office suite skills (Word, PowerPoint, Excel)
  • Experienced in website backend management, specifically WordPress
  • Proficient with design and print software such as Photoshop, Illustrator, and InDesign an advantage
  • Knowledge of print production and processes an advantage
  • High standards of quality and attention to detail
  • Strong project management and coordination skills
  • Proven ability to work in a fast-paced, dynamic, and deadline-oriented environment
  • Skillful in leveraging available resources to meet business objectives with minimum cost
  • Energetic, proactive, highly motivated with an individual capacity for creative flair
  • Versatile, ability to multitask, balanced world view
  • Proven ability to work remotely with staff and management from diverse cultures and backgrounds to provide necessary marketing support
  • Strong business English language skills

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