Careers

Digital Marketing Specialist

By April 1, 2021October 25th, 2021No Comments
jobs beijing

Careers

If you are interested in joining a dynamic, multi-cultural environment where you can make a difference by sharing your skills, experience and commitment to excellence, please send your CV to solve@axisgroup-international.com
Position: . Digital Marketing Specialist
Type: . Full-time
Reports to: . Manager
Work location: . Beijing/Shanghai, China

At Axis Group International, we are all about bridging markets and making the world more accessible to everyone. Our Market Expansion business is a fast-paced, multinational and entrepreneurial environment where enthusiasm for the job (and the brands we represent!), resourcefulness and teamwork make all the difference. The ideal candidate for this position is a digital-savvy and creative individual with an eye for detail, who is passionate about content marketing, consumer products, data and continuous learning, while also possessing strong coordination and organization skills. S/he has an interest in foreign brands and products, and telling their stories to make them more accessible to Chinese consumers. 

Responsibilities:

  • Manage and/or assist in the localization and execution of foreign brand owners’ marketing strategy
    管理和/或协助本地化和执行国外品牌的营销策略
  • Coordinate with relevant third-party providers / agencies on the creation of localized brand assets and content
    与相关第三方供应商/机构协调建立本地化品牌资产和内容
  • Develop and drive social media content and campaigns for brands on key platforms (e.g. Xiaohongshu, Zhihu, Tiktok, WeChat, Weibo, etc.)
    为品牌开发在主流平台(如抖音、小红书、微信、微博等)上推广社交媒体内容和活动
  • Develop and manage online communities of brand enthusiasts who can enhance the promotion and recognition of the products in their social networks
    发展和管理在线品牌粉丝,使他们在社交网络中提高产品的推广和认知度
  • Identify, filter and select effective and right-fit KOLs/KOCs for relevant brands
    为相关品牌识别、筛选和选择有效的、合适的KOLs/KOCs
  • Perform regular competitor audits
    定期审核竞争对手
  • Track and anticipate industry and product category best practice marketing activities to advise, develop and execute these campaigns for the brands we represent
    跟踪和预判相关行业和产品类别的最佳实践市场活动,为我们所代表的品牌提供建议、开发和执行这些活动
  • Monthly reporting on marketing campaigns and activities to help ensure prudent spend x revenue activities
    每月报告市场活动以确保谨慎的支出及收入
  • Empower sales team with marketing campaigns that help drive lead conversions and purchase orders
    助力销售团队进行市场活动,以帮助推动潜在客户销售转化率和销售额
  • Enable and assist e-commerce team activities, especially on social commerce platforms like Douyin, WeChat, Pinduoduo, Kuaishou, Xiaohongshu, etc.
    支持并协助电商团队的活动,特别是在抖音、微信、拼多多、快手、小红书等社交电商平台
  • Other sales support activities
    其它的销售支持

Requirements

  • 3+ years of digital (social media) marketing for consumer products experience required, preferably with experience in promoting foreign brands on popular platforms
    3年以上在消费品领域电子(社交媒体)市场营销经验,有在主流平台推广国外品牌经验者优先
  • In-depth knowledge of China’s online ecosystem and how to leverage popular platforms appropriately, knowledge of and experience in e-commerce ecosystem a strong advantage
    深入了解中国线上市场运营以及如何利用流行平台,精通和善于使用电子商务线上推广方式
  • Bachelor’s degree or above in marketing, communications, advertising or related major preferred
    本科及以上学历,市场营销、传播、广告或相关专业优先
  • Proficient with Microsoft Office suite (Word, PowerPoint, Excel) and internet-based research
    熟练使用微软办公软件(Word, PowerPoint, Excel)和运用网络的调研
  • Proficient with design and print software such as Photoshop, Illustrator and InDesign (Knowledge of additional design software an advantage)
    熟练使用Photoshop、Illustrator、InDesign等设计和打印软件(了解额外其它设计软件优先)
  • High standard of quality and attention to detail
    关注高标准的质量和细节
  • Ability to work closely with staff and management from diverse cultures and backgrounds to provide necessary marketing support
    能够与来自不同文化和背景的员工和管理人员紧密合作,并提供必要的市场支持
  • Energetic, proactive, highly motivated with an individual capacity for creative flair
    精力充沛,积极主动,具有很强的进取心和创造性
  • Ability to handle pressure and work with tight deadlines
    抗压能力和时间管理能力强,能在紧张期限前完成工作
  • Native Chinese language skills, English language skills a strong advantage
    母语为汉语,有良好的英语能力优先


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