Digital Marketing Specialist

Careers

At Axis Group International, we are all about bridging markets and making the world more accessible to everyone. Our Market Expansion business is a fast-paced, multinational and entrepreneurial environment where enthusiasm for the job (and the brands we represent!), resourcefulness and teamwork make all the difference. The ideal candidate for this position is a digital-savvy and creative individual with an eye for detail, who is passionate about content marketing, consumer products, data and continuous learning, while also possessing strong coordination and organization skills. S/he has an interest in foreign brands and products, and telling their stories to make them more accessible to Chinese consumers. 

Responsibilities:

• Manage and/or assist in the localization and execution of foreign brand owners’ marketing strategy
  管理和/或协助本地化和执行国外品牌的营销策略
• Coordinate with relevant third-party providers / agencies on the creation of localized brand assets and content
  与相关第三方供应商/机构协调建立本地化品牌资产和内容
• Develop and drive social media content and campaigns for brands on key platforms (e.g. Xiaohongshu, Zhihu, Tiktok, WeChat, Weibo, etc.)
  为品牌开发在主流平台(如抖音、小红书、微信、微博等)上推广社交媒体内容和活动
• Develop and manage online communities of brand enthusiasts who can enhance the promotion and recognition of the products in their social networks
  发展和管理在线品牌粉丝，使他们在社交网络中提高产品的推广和认知度
• Identify, filter and select effective and right-fit KOLs/KOCs for relevant brands
  为相关品牌识别、筛选和选择有效的、合适的KOLs/KOCs
• Perform regular competitor audits
  定期审核竞争对手
• Track and anticipate industry and product category best practice marketing activities to advise, develop and execute these campaigns for the brands we represent
  跟踪和预判相关行业和产品类别的最佳实践市场活动，为我们所代表的品牌提供建议、开发和执行这些活动
• Monthly reporting on marketing campaigns and activities to help ensure prudent spend x revenue activities
  每月报告市场活动以确保谨慎的支出及收入
• Empower sales team with marketing campaigns that help drive lead conversions and purchase orders
  助力销售团队进行市场活动，以帮助推动潜在客户销售转化率和销售额
• Enable and assist e-commerce team activities, especially on social commerce platforms like Douyin, WeChat, Pinduoduo, Kuaishou, Xiaohongshu, etc.
  支持并协助电商团队的活动，特别是在抖音、微信、拼多多、快手、小红书等社交电商平台
• Other sales support activities
  其它的销售支持

Requirements

• 3+ years of digital (social media) marketing for consumer products experience required, preferably with experience in promoting foreign brands on popular platforms
  3年以上在消费品领域电子(社交媒体)市场营销经验，有在主流平台推广国外品牌经验者优先
• In-depth knowledge of China’s online ecosystem and how to leverage popular platforms appropriately, knowledge of and experience in e-commerce ecosystem a strong advantage
  深入了解中国线上市场运营以及如何利用流行平台，精通和善于使用电子商务线上推广方式
• Bachelor’s degree or above in marketing, communications, advertising or related major preferred
  本科及以上学历，市场营销、传播、广告或相关专业优先
• Proficient with Microsoft Office suite (Word, PowerPoint, Excel) and internet-based research
  熟练使用微软办公软件(Word, PowerPoint, Excel)和运用网络的调研
• Proficient with design and print software such as Photoshop, Illustrator and InDesign (Knowledge of additional design software an advantage)
  熟练使用Photoshop、Illustrator、InDesign等设计和打印软件(了解额外其它设计软件优先)
• High standard of quality and attention to detail
  关注高标准的质量和细节
• Ability to work closely with staff and management from diverse cultures and backgrounds to provide necessary marketing support
  能够与来自不同文化和背景的员工和管理人员紧密合作，并提供必要的市场支持
• Energetic, proactive, highly motivated with an individual capacity for creative flair
  精力充沛，积极主动，具有很强的进取心和创造性
• Ability to handle pressure and work with tight deadlines
  抗压能力和时间管理能力强，能在紧张期限前完成工作
• Native Chinese language skills, English language skills a strong advantage
  母语为汉语，有良好的英语能力优先

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