
Careers
If you are interested in joining a dynamic, multi-cultural environment where you can make a difference by sharing your skills, experience and commitment to excellence, please send your CV to solve@axisgroup-international.com
Position: | . | Digital Marketing Specialist |
Type: | . | Full-time |
Reports to: | . | Manager |
Work location: | . | Beijing/Shanghai, China |
At Axis Group International, we are all about bridging markets and making the world more accessible to everyone. Our Market Expansion business is a fast-paced, multinational and entrepreneurial environment where enthusiasm for the job (and the brands we represent!), resourcefulness and teamwork make all the difference. The ideal candidate for this position is a digital-savvy and creative individual with an eye for detail, who is passionate about content marketing, consumer products, data and continuous learning, while also possessing strong coordination and organization skills. S/he has an interest in foreign brands and products, and telling their stories to make them more accessible to Chinese consumers.
Responsibilities:
- Manage and/or assist in the localization and execution of foreign brand owners’ marketing strategy
管理和/或协助本地化和执行国外品牌的营销策略 - Coordinate with relevant third-party providers / agencies on the creation of localized brand assets and content
与相关第三方供应商/机构协调建立本地化品牌资产和内容 - Develop and drive social media content and campaigns for brands on key platforms (e.g. Xiaohongshu, Zhihu, Tiktok, WeChat, Weibo, etc.)
为品牌开发在主流平台(如抖音、小红书、微信、微博等)上推广社交媒体内容和活动 - Develop and manage online communities of brand enthusiasts who can enhance the promotion and recognition of the products in their social networks
发展和管理在线品牌粉丝,使他们在社交网络中提高产品的推广和认知度 - Identify, filter and select effective and right-fit KOLs/KOCs for relevant brands
为相关品牌识别、筛选和选择有效的、合适的KOLs/KOCs - Perform regular competitor audits
定期审核竞争对手 - Track and anticipate industry and product category best practice marketing activities to advise, develop and execute these campaigns for the brands we represent
跟踪和预判相关行业和产品类别的最佳实践市场活动,为我们所代表的品牌提供建议、开发和执行这些活动 - Monthly reporting on marketing campaigns and activities to help ensure prudent spend x revenue activities
每月报告市场活动以确保谨慎的支出及收入 - Empower sales team with marketing campaigns that help drive lead conversions and purchase orders
助力销售团队进行市场活动,以帮助推动潜在客户销售转化率和销售额 - Enable and assist e-commerce team activities, especially on social commerce platforms like Douyin, WeChat, Pinduoduo, Kuaishou, Xiaohongshu, etc.
支持并协助电商团队的活动,特别是在抖音、微信、拼多多、快手、小红书等社交电商平台 - Other sales support activities
其它的销售支持
Requirements
- 3+ years of digital (social media) marketing for consumer products experience required, preferably with experience in promoting foreign brands on popular platforms
3年以上在消费品领域电子(社交媒体)市场营销经验,有在主流平台推广国外品牌经验者优先 - In-depth knowledge of China’s online ecosystem and how to leverage popular platforms appropriately, knowledge of and experience in e-commerce ecosystem a strong advantage
深入了解中国线上市场运营以及如何利用流行平台,精通和善于使用电子商务线上推广方式 - Bachelor’s degree or above in marketing, communications, advertising or related major preferred
本科及以上学历,市场营销、传播、广告或相关专业优先 - Proficient with Microsoft Office suite (Word, PowerPoint, Excel) and internet-based research
熟练使用微软办公软件(Word, PowerPoint, Excel)和运用网络的调研 - Proficient with design and print software such as Photoshop, Illustrator and InDesign (Knowledge of additional design software an advantage)
熟练使用Photoshop、Illustrator、InDesign等设计和打印软件(了解额外其它设计软件优先) - High standard of quality and attention to detail
关注高标准的质量和细节 - Ability to work closely with staff and management from diverse cultures and backgrounds to provide necessary marketing support
能够与来自不同文化和背景的员工和管理人员紧密合作,并提供必要的市场支持 - Energetic, proactive, highly motivated with an individual capacity for creative flair
精力充沛,积极主动,具有很强的进取心和创造性 - Ability to handle pressure and work with tight deadlines
抗压能力和时间管理能力强,能在紧张期限前完成工作 - Native Chinese language skills, English language skills a strong advantage
母语为汉语,有良好的英语能力优先
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