Senior Sales Manager, Wine and Spirits

By February 10, 2020 February 13th, 2020 No Comments


If you are interested in joining a dynamic, multi-cultural environment where you can make a difference by sharing your skills, experience and commitment to excellence, please send your CV to

Position: Senior Sales Manager, Wine and Spirits
Type: Full-time
Reports to: Director
Work location: Shanghai, China

As a Senior Sales Manager, you will be representing a leading Wine and Spirits Company from South Africa, with more than 100 years of history, covering an award-winning range of wines and spirits (brandies, cream liqueur, and gin).

You will be accountable for setting and executing strategies that maximize category sales, and ensuring alignment with broader business goals. In this role, you will manage overall sales strategy/target, daily sales implementation, sales team performance, key accounts/customer development and relationship management, and understand the market relative to those customers and translate that information back to the organization for developing new business and growing existing accounts.

Roles and Responsibilities:

  • Assists in the formulation of business/sales strategies and action plans
  • Ensures sales targets and plans are translated into operation; achieve sales revenue, profit and/or expense objectives in overall categories
  • Assists in analysing sales data for the purpose of formulating strategic sales and marketing plans
  • Maintains close business relationships and vigilance to identify new business development opportunities, logical product extensions, and improvement/conversions based on customer interaction and industry research; as well as identify additional opportunities and threats to commercial objectives
  • Develops and grows key accounts and distributors in on- and off-trade channels and e-commerce platforms
  • Manages, motivates and educates distributors on the portfolio to generate incremental sales and distribution
  • Holds distribution partners accountable by developing appropriate tracking mechanisms against key commercial metrics
  • Initiates plans and directs field sales operations together with or through a group of subordinates
  • Motivates, effectively communicates and translates strategic objectives to sales staff
  • Reviews and manages the distributors’ inventory levels to maintain distribution
  • Works closely with marketing team in developing and executing campaigns (marketing collaterals, advertising, corporate communications, trade shows/associations, product/service promotions)
  • Ensures the development and execution of in-store visibility, product placement, pricing, range and promotional activity
  • Cooperates with cross functional teams – marketing, finance, import, logistics, and other relevant functions


  • Over 10 years of wine and spirits sales experience in China; experience working for well-known, top-tier international wine and spirits brands in China (Shanghai) is highly preferred
  • In-depth knowledge of wine, spirits and other relevant categories; as well as expertise in various route-to-market and channel developments
  • Willingness/commitment to work for new brands in China in terms of sales and brand building
  • Ethical, proven tracking record of good professional reputation
  • Doer and result oriented
  • Excellent proficiency in Chinese and English, both verbal and written
  • Bachelor’s degree or above in Business or equivalent discipline